$100 Bet to Swim Across Freezing River! | BEHIND THE BRAND: S1E1


In this installment, the team rents a minivan for a team-building trip and stumbles up Mt. Monadnock in Southern New Hampshire, photographs & creates content for the combined Fall and Winter Collections, and ends with a $100 bet to swim across a freezing river!

Behind the brand is a glimpse inside the individuals and personalities that drive the lifestyle behind SOSICO. A collection of random moments & events packaged together in chronological order for your viewing pleasure. [Against our better judgement]

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